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Welcome to the Cruickshank Consulting Group


Why work with the Cruickshank Consulting Group?

Our Innovation and Strategy Experts Employ
Collaboration & Creativity to Grow Your Business

Cruickshank Consulting, founded in 1995, is a woman and veteran owned boutique strategy and innovation consulting firm. We combine conventional consulting methods with a creative, innovative approach to deliver new business for our clients.


We will help our clients achieve their growth objectives through effective strategy development, new business opportunity identification, cohesive branding, service and business model innovation, leadership development, and organizational transformation.


We will work with you to create effective business development processes that align with your company's specific goals and objectives. Together, we will create profitable new business strategies that achieve sustainable growth.

Consultation on Tablet


Elizabeth Cruickshank, DBA, MBA, MPM

Chief Executive Officer

Dr. Cruickshank has spearheaded client corporate strategy and authored numerous responses to government RFPs and RFIs to earn more than $18 billion in new business. She has developed new business start-up, market disruption, and corporate expansion strategies, including competitive GAP analysis and branding for fortune 500 corporate and entrepreneurial clients.


Dr. Cruickshank has managed numerous product development and launch initiatives, deploying traditional and social media marketing channels, as well as interactive web-based strategies to drive KPIs. As a Certified Master Project Manager, she has managed client start-ups, product development and rebranding campaigns, and corporate reorganizations and implementations.


After receiving her doctorate in Business Administration Strategy and Innovation, and her coaching certification, Dr. Cruickshank began offering executive leadership coaching and organizational team building services. She has also published several academic papers and is publishing a business guide focused on leadership, business strategy and innovation.


As a strategy and leadership development expert, Elizabeth can help you address your most complex organizational challenges.

Bruce Cruickshank, Ed.S, M.Ed.

Chief Operating Officer

Bruce Cruickshank, a veteran of the U.S. Navy with 23 years of service, has held multiple leadership positions throughout his military career. Managing departments of more than 450 personnel, he successfully developed and implemented learning solutions to educate the Navy’s workforce, while driving organizational performance.


During his military service, Bruce found his true passion as an educator and instructional systems designer. He has an innate ability to incorporate technology-enhanced instruction into any curriculum, to explain complicated concepts in an easily understood format.


For the past 15 years, he has been teaching and developing curriculum for both K-12 and adult learners in higher education institutions. As a skillful leader, trainer, and educator, he specializes in process improvement and team building.


Bruce holds a Master’s degree in Education from Old Dominion University and a Bachelor’s degree in Applied Science and Technology from Thomas Edison State University. He is currently completing his Doctorate in Education Curriculum and Design at Regent University.


As a recognized performance improvement expert, he can help you address your most complex organizational challenges.

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