Meet Our Senior Leadership
Dedicated. Innovative. Driven.

Dr. Elizabeth Cruickshank
CEO / Principal

Bruce Cruickshank, MSEd
COO / Principal

Dr. Cruickshank has spearheaded client corporate strategy and authored numerous RFP and RFI responses to earn more than $12 billion in new business. She has developed communications for state and federal contracts totaling more than $300 million.

As a Certified Master Project Manager, Dr. Cruickshank has managed client start-ups, product development and rebranding campaigns, and corporate reorginzations and  implementations.

After receiving her doctorate in business and her coaching certification, Dr. Cruickshank began offering executive leadership coaching and organizational team building services.

She has also published several academic papers and is publishing a business guide focused on leadership, business strategy and innovation.
Bruce Cruickshank has served 23 years in the U.S. Navy, filling multiple senior leadership roles. With more than 20 years managing large groups of technicians, he is an expert in organization and process improvement. 

He has also managed departments of more than 400 crewmen and teams of more than 100 trainers, developed complex training and instruction systems, covering subjects ranging from effective leadership skills and team building, to troubleshooting electronic circuitry.
Mr. Cruickshank holds a Masters in Education and a Bachelor's Degree in Nuclear Engineering Technology, and he is working toward his Doctorate in Education.

He is an expert educator, trainer and presenter. He specializes in process improvement and team building.